Subliminal Coffee is a specialty coffee multi-roaster taking an intentional approach to sourcing, brewing, and serving exceptional coffee for all people.

We partner with roasters from around the world to curate a rotating selection of coffee that is sourced ethically and roasted intentionally.

We believe brewing a great cup of coffee (whether it's a pour over or a vanilla latte) is the most respectful way to showcase and celebrate the hard work of the many hands who have planted, harvested, processed, evaluated, sourced, roasted, and packaged the cup of coffee you hold in your hands.

From the Specialty Coffee Association Website

"Specialty coffee can consistently exist through the dedication of the people who have made it their life's work to continually make quality their highest priority. This is not the work of only one person in the lifecycle of a coffee bean; specialty can only occur when all of those involved in the coffee value chain work in harmony and maintain a keen focus on standards and excellence from start to finish. This is no easy accomplishment, and yet because of these dedicated professionals, there are numerous specialty coffees available right now, across the globe, and likely right around the corner from you."

A multi-roaster is a coffee shop that does not roast their own coffee, but instead sources their coffee beans from a variety of different roasters.

We partner with specialty coffee roasters from around the world and host these roasters on our cart on a rotating schedule.

Why we chose this model:

- It promotes community beyond our local coffee scene (as coffee is in itself is the product of international community working together).

- It allows us to offer and educate our community about coffees that they otherwise may not have access to.

- It allows us to support and partner with other small companies that we admire and respect in this industry.

- It's fun! There are many approaches and philosophies to sourcing and roasting coffee. Being a multi-roaster keeps our mind open and always promotes the excitement of something new or interesting. We get to partake in and celebrate the excellence of other companies in our industry on a daily basis!