What are the things that make your favorite coffee shop your favorite coffee shop? Is it the coffee? The one specialty drink they have that no other shop offers? Is it the barista that remembers your name? The way they source their products? The lighting that makes you feel at home? The part of town that the shop is located?

There are a lot of conscious and unconscious aspects to how we experience coffee. Subliminal Coffee challenges the consumer to take a deeper look at how we interact with the world of coffee by leaning into our core values described below.